“We love this shit.” They had to they couldn’t have done the job effectively, otherwise. “Hell yes, we’re close to it,” journalist and author Danyel Smith wrote in 1999’s The Vibe History of Hip-Hop. And while many of the more “established” outlets still operated at too great a cultural distance to cover hip-hop carefully or thoroughly-see: Newsweek’s Snoop Dogg cover in 1993-those doing it from the inside were accused of being “too close” to it. This was advocacy journalism: The care they poured into their work provided much-needed context and helped shape how hip-hop was covered as it began to attract more mainstream attention. By the 1990s, when hip-hop was still viewed by the outside world as both a fad and a menace, a generation of writers who grew up immersed in its culture took up the task of covering it from a place of love. Cultural advocacy typically demands that advocates live the work.
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